/writing/ Walking, Working Backwards

WALKING BACKWARDS MAY not have much use. But there might just be something to working backwards.

Communications works focuses on producing a finalized product. A known quantity: a brochure, a video PSA, a donor quarterly report.

Start from the end, the final product. What does it take to get there? Timing, content, sources of information, formats.

We like the present –> future relationship. What about the future –> present relationship?

Thanks for reading.


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