WALKING BACKWARDS MAY not have much use. But there might just be something to working backwards.
Communications works focuses on producing a finalized product. A known quantity: a brochure, a video PSA, a donor quarterly report.
Start from the end, the final product. What does it take to get there? Timing, content, sources of information, formats.
We like the present –> future relationship. What about the future –> present relationship?
Thanks for reading.